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The most important asset to the success of your business is time.  Since many of the services provided in many businesses are based on essentially selling your time to people.  As a internet marketer, consultant or salesperson of any kind your time truly is money.  How well you guard your time and how well you spend your time will determine your income level in your business.  The businesses that succeed, especially in this economic downturn will be those that make effective use of time.

What are some of the things to recognize to ensure you are making effective use of your time:

1.) Don’t waste time with unproductive people-Unproductive people are everywhere.  At networking meetings, conferences and at the local coffee shop.  Unproductive people are usually very good talkers and not very good doers.  They love to talk about their ideas and how easy this or that business idea would be to implement.  Rarely if ever do they actually execute on any of these ideas.

2.) Look at your revenue and profit over the three months-If your revenue has been non existent for the last three months or more your time is not being spent well.  This is a simple measure to evaluate.  Obviously, depending on how deep your pockets are this can not be continued indefinitely.

Finally, time wasters and unproductive behaviors are contagious.  Do your best to keep your distance from these types of people and their bad habits and your business will thrive.

Any economic recession involves a weeding out process.  Darwinism is truly still alive and well and never more so than in an economic downturn.  Businesses that either naturally have certain traits or move quickly to develop them will survive, those that don’t, won’t. 

What are those traits of business survival?  Price competitiveness, value ands the third is a bit more esoteric—genuine care and concern for your customers.  Understanding the importance of price competitiveness is easy to understand.  In a recession people and businesses have less income and usually have to make their dollars stretch that much further in the process.  Businesses that don’t adapt to this fact will be left behind by the Wal-Marts of the world.  Now being able to reduce your prices for your goods or services is a matter of efficiencies, expenses and profit objectives.  Price competitiveness may simply mean creating your own “dollar menu” of your products and services.  A tier of products and services that give your clients the substance of your offerings without necessarily the full content.

 Value has to do with are you giving your customers more for their money than they are even expecting.  Whatever your product or service may be, you can give people value for their money.  If you’re selling widgets, give a detailed manual on the many uses of your widget.  Call your customer and see if they are having a good experience using your widget. 

Demonstrating genuine concern for your clients is also a part of providing value.  Demonstrating value however stops short of showing concern.  It is actually felt by your customers and makes them feel as though you actually care about their success.  You are not just trying to make money off of them and forget about them.  As an entrepreneur you must ask yourself if you truly fell that way about your clients.  If you genuinely do fell concern for your clients, you will survive this time period of great economic turmoil and come out on top.

The Powerful Secret that I would like to share with you is the power of internet marketing, which I explain fully in my e-course for those who do not understand what this is and the power of various offline marketing techniques.  When you combine this dual power with great products and services you have a tremendous potential to earn a significant amount of money.  The up front learning curve is the hardest part—which is why I created this blog and why I urge you to sign up for my e-course.